The Modus operandi of Serbian national propaganda through the example of André Barre’s book – Bosnia and Herzegovina. Austrian ruling from 1878 until 1903
Abstract
In the paper we have researched the French publicist André Barre (1878–1952), focusing on his book Bosnia and Herzegovina. Austrian administration from 1878 until 1903, published in 1906 in Serbian and French at the same time. In our research, we focused on how Barre and Frenchmen comprehended social differences and the religious and national identity of the people living in Bosnia and Herzegovina at the end of the 19th and beginning of the 20th centuries. A significant part of the paper is about the prehistory of the book’s creation, mainly focusing on the role of Grgur Jakšić and Serbian national propaganda. We reconstruct every step in the book’s creation, from collecting documents, translations, and systematization to publishing. This book is a rare but even more valuable example of how Serbian national propaganda operated. In this book and cooperation with André Barre, we see that not every collaboration with prominent Frenchmen was pleasant or long-lasting. A bitter outcome for both sides resulted from Barre’s greed and inexperienced Serbian diplomats and leaders, affecting the book’s overall influence on the public. Therefore, the last part of the paper is dedicated to researching the book’s reception in Serbian, European, and Austro-Hungarian public opinion. The research also examined the role of Austro-Hungarian propaganda in this case. We demonstrated that Austrian propaganda understood Barre’s real purpose and carefully watched every step of Serbian authorities. Barre’s book shows how Austro-Hungarians were deeply involved in the Serbian government system and, therefore, able to influence it. The conclusions presented in the paper are based on documents from the Archive of Grgur Jakšić kept in the National Library of Serbia, records from the State Archives of Serbia, and relevant historiography works and periodicals.
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